by Candace Ellington | Apr 18, 2025 | Join PMR
Interest rates still matter—there’s no denying that. For most borrowers, the numbers drive the initial conversation. But in a market where rates are often comparable across lenders, it is the overall experience that can set a loan officer apart. Today’s borrowers are...
by Candace Ellington | Dec 30, 2024 | Join PMR, Mortgage News
The mortgage industry is all about relationships — connecting with your clients, understanding their needs, and offering guidance at key moments in their financial journey. As a loan officer, building strong client relationships isn’t just about closing a loan; it’s...
