by Candace Ellington | Apr 18, 2025 | Join PMR
Interest rates still matter—there’s no denying that. For most borrowers, the numbers drive the initial conversation. But in a market where rates are often comparable across lenders, it is the overall experience that can set a loan officer apart. Today’s borrowers are...
by Candace Ellington | Apr 17, 2025 | Mortgage News
Buying your first home is one of the most exciting and significant milestones in life. It’s a step toward building equity, creating a space that’s truly yours, and achieving a sense of stability. However, the process can also feel overwhelming, especially if you’re...
by Candace Ellington | Feb 12, 2025 | Join PMR
Mortgage loan officers play a critical role in helping borrowers navigate the loan process and secure the financing they need. Staying competitive in this industry requires more than just knowing mortgage guidelines—it means staying adaptable, building strong client...
by Candace Ellington | Dec 30, 2024 | Join PMR, Mortgage News
As loan officers, the mortgage industry is always shifting, and staying informed isn’t just beneficial — it’s essential to success. To serve your clients effectively and grow your career, you need to remain proactive, well-informed, and resourceful. It begins with...